Kinglish: The World's First Crowdsourced Font
KingFisher, one of the leading beer brands, launched a unique and engaging community activity known as "Kinglish." This innovative project aimed to create the world's first crowdsourced font, utilizing the creativity and participation of volunteers across the vibrant pub scene in Bangalore, often referred to as the beer hub of India.
Objective
Defining Goals
The primary objective of the Kinglish project was to foster community engagement and brand loyalty through a fun and interactive activity, by inviting people to contribute to creating a new font, KingFisher aimed to connect with its audience in a memorable and meaningful way.
Execution
Bringing the Vision to Life
The project was executed in several popular pubs across Bangalore. Beer coasters were distributed to patrons, who were encouraged to design individual letters of the new font. This initiative not only provided a unique creative outlet but also turned a casual pub visit into a collaborative art project. Volunteers from the community played a crucial role, guiding participants and collecting the coasters to compile the complete font.
Outcome
Results Achieved
The Kinglish project was a resounding success. It resulted in the creation of a unique and vibrant font that captured the spirit of community and creativity. The project generated significant buzz and excitement, both online and offline, enhancing KingFisher's brand image as a fun and innovative company.
Impact
Making a Difference
Conclusion
Summing Up the Success
The Kinglish project exemplifies how creative and interactive initiatives can effectively engage a community and enhance brand loyalty. By turning a simple idea into a collaborative art project, KingFisher not only created a unique font but also strengthened its connection with its audience, demonstrating the power of innovative community engagement.
Disclaimer
This project was executed in collaboration with other advertising agencies as a freelance initiative by the founding member(s) of Initance or under the erstwhile company WaxHop Consulting Services.